Our Story
"Why should Black women have to choose between Beauty and Health? Why should removing a dark spot and evening out one’s complexion come with the risk of developing cancer or damaging their skin?
As a Senegalese native and a biomedical engineer by training, I decided to create IN’OYA Laboratory to place Black and dark skin at the center of scientific research, collaborating with some of the leading French laboratories (CNRS, INSERM, Faculties of Pharmacy...). Every product developed by IN’OYA offers each 'OYA' a clinically proven, effective cosmetic treatment, free of side effects. The scourge of voluntary depigmentation further inspired me to create healthy, skin-respecting products, enabling every Black and dark-skinned woman to enhance her beauty while safeguarding her health.
Innovation is our DNA, and Africa’s Great Green Wall serves as our inspiration for creating effective, sustainable, and natural products. I dedicate our creations to the very first ‘OYA,’ my mother, whose unwavering gaze drives me and the IN’OYA team to constantly strive for the most effective active ingredients, the best biological formulas, and the most rigorous clinical studies to make the beauty of Black and dark-skinned women a healthy and radiant one."
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March 2011
Even before its official creation, IN’OYA Laboratory was honored with the "Best Project of the Year" award at the Le Phare “Accede Provence” competition. This recognition highlighted the strong potential and originality of the project, marking the start of an incredible human and scientific journey.
Surrounded by a team of experts specializing in Black and dark skin, Abd Haq BENGELOUNE, a young biomedical engineer of Senegalese origin, drew on his genetic engineering expertise to establish IN’OYA Laboratory.
Objective: To develop the first dermo-cosmetic "anti-dark spot" treatment that is both effective and free of side effects, specifically designed to address the unique genetic characteristics of Black, dark, and mixed-race skin.
March 2013
After two years of research and leveraging their studies on melanogenesis in pigmented skin, the researchers at Laboratoire IN’OYA developed the first technological innovation for "anti-dark spot" treatment, MEL’OYA®, specifically designed for pigmented skin. This technology targets both the TYRP1 enzyme and Tyrosinase to effectively treat hyperpigmentation spots.
A European patent application (EP2705830/A1) and an international patent application (WO2014/037111/A2) were filed in collaboration with Aix-Marseille University and the CNRS.
September 2015
Building on this technological breakthrough recognized in Europe and Africa, Laboratoire IN’OYA launched the patented anti-blemish technology ACN’OYA®. This innovation targets blackheads, whiteheads, and pimples by neutralizing the bacteria responsible for acne and eliminating inflammation.
The range is specifically designed for acne-prone skin, a concern affecting nearly 80% of Black and dark-skinned women..
October 2015
Laboratoire IN’OYA introduced the CLEAN’OYA® range, consisting of three soap-free and paraben-free cleansing products designed for sensitive pigmented skin. This range provides gentle yet deep cleansing, making it a perfect addition to a complete beauty routine.
June 2016
The SUN’OYA® SPF 50 Fluid Sunscreen was launched, offering sun protection specifically tailored to pigmented skin without leaving white residue. Its formula, enriched with vitamins D and E, helps combat vitamin D deficiencies and prevents skin aging.
December 2016
Laboratoire IN’OYA launched the MEL’OYA® Lite Hydrating and Unifying Body Lotion, combining nourishing and unifying actions with no side effects. This product quickly became an essential part of body care routines.
March 2019
IN’OYA expanded the CLEAN’OYA® range with My Purifying Mask “Softness & Glow”, featuring 100% natural mineral clays, shea butter, aloe vera, and the innovative CLEAN’OYA® Lite technology. This mask seamlessly fits into “anti-dark spot” or “anti-blemish” skincare routines.
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October 2019
The REPAIR’OYA® range was launched with the Regenerating Repair Elixir, combining probiotics, prebiotics, and wheat bran extract to strengthen the skin barrier and boost cell renewal. This range is suitable for all skin types and is ideal for both youthful and mature skin.
April 2021
IN’OYA launched My Dietary Supplement “Unifying & Radiant Complexion” as part of the MEL’OYA® range, specifically designed for Black, dark, and mixed skin tones. Formulated with MEL’OYA® CAPS technology, this supplement combats hyperpigmentation spots and is enriched with vitamins and minerals to protect and enhance the skin’s condition.
October 2021
Founded in 2021 in Dakar, at the heart of Senegal’s capital, the Oya Time Center is an exceptional space dedicated to Black, dark, and mixed skin tones. Our center embodies a deep commitment: addressing the specific needs of pigmented skin while celebrating its natural beauty in all its diversity.
More than just a showroom, the Oya Time Center stands out as a true sanctuary for skin care and a unique cultural space. It is a place where personalized skin diagnostics, exceptional treatments, discoveries, and shared moments come together in a warm and welcoming atmosphere.
With cutting-edge technologies, carefully selected innovative products, and a team of passionate experts, we provide each client with a unique, tailored experience designed to meet their individual needs.
Our mission? To support every individual in embracing and flourishing with their skin, offering safe and effective solutions.
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Made and patented in France
Proven Effectiveness
Ingredients of natural origin
Available in pharmacies and parapharmacies
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