OUR ETHICAL AND RESPONSIBLE APPROACH
Expert Advice for Every Melanin-Rich Skin
We offer personalized guidance to help you achieve optimal daily use and effective results.
Our close relationship with a global community of users is a testament to our deep expertise in caring for dark, olive, and mixed skin tones.
An Eco-Solidarity Commitment
Our natural ingredients come from the Great Green Wall area in Africa—a major pan-African initiative to combat desertification.
By promoting this biodiversity, we create a dual positive impact:
- Preserve the planet
- Support productive ecosystems for local communities, from the Sahel to the Horn of Africa
Every IN’OYA skincare product is a meaningful act of environmental solidarity.
As part of our ethical and responsible approach, IN’OYA intentionally limits the number of skincare products offered to reduce waste and avoid overconsumption.
An Inclusive and Inspiring Brand
IN’OYA is also a majority-women team, from Black and mixed communities, fully engaged at every level: research, formulation, and customer support.
We understand the specific needs of melanin-rich skin because we experience them ourselves.
This inclusiveness is reflected in our communication, our values, and our direct relationship with a community present in over 40 countries.
The Cowrie Shell: A Living Link Between Tradition and Modernity
IN’OYA: A Fusion of Scientific Innovation and African Heritage, Guided by the Goddess Oya
At the heart of our visual identity lies the cowrie shell—an ancestral African and Caribbean symbol chosen with intention.
Historically used as currency, jewelry, or protective amulet, it represents:
- Cultural wealth
- Sacred femininity
- Intergenerational transmission
At IN’OYA, it symbolizes the union of science and heritage. It reflects our deep respect for African and Caribbean roots, while embracing innovation in skincare.
Our rich purple logo symbolizes the nobility, strength, and uniqueness of dark, olive, and mixed skin tones.
Discover our products
For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world. Easy, right? Of course it's not easy. That said, the "About Us" page is one of the most important pages on your website, and it can't go neglected. It also happens to be one of the most commonly overlooked pages, which is why you should make it stand out.
Made and patented in France
Proven Effectiveness
Ingredients of natural origin
Available in pharmacies and parapharmacies
Certified Customer Reviews